About Us
Next-Generation Pharmacy Digital Enablement Platform
This company operates a sophisticated digitalization platform specifically designed to empower independent and chain pharmacies, significantly boosting their competitiveness within the evolving pharmaceutical industry and strengthening their direct connection with customers.
Core Value Proposition
The platform acts as the central operating system for the modern pharmacy, transitioning traditional, often manual processes into streamlined, efficient, and customer-centric digital workflows. Its primary goal is to ensure pharmacies can thrive by meeting modern customer expectations (convenience, digital interaction) while simultaneously managing the increasing complexity of regulatory and business demands.
Key Functional Pillars and Features
The platform's offerings are built around four interconnected pillars:
Digital Payments & Commerce
- Integrated point-of-sale (POS) systems
- Secure, mobile payment options (e.g., in-app, QR code)
- Subscription/auto-refill billing management
- Support for digital insurance claims and co-pays
Increased Revenue & Efficiency: Speeds up checkout, reduces payment processing friction, and facilitates recurring business models.
⚕️ Compliance & Administration
- Automated tracking and reporting for drug dispensing regulations
- Digital record-keeping compliant with HIPAA/GDPR standards
- Inventory management synchronized with regulatory changes
- Digital prescription processing and verification
Reduced Risk & Overhead: Ensures the pharmacy avoids costly fines and reduces the administrative burden of manual compliance checks.
📊 Analytical Insights & Business Intelligence
- Real-time data dashboards on sales, inventory turnover, and customer demographics
- Predictive analytics for optimal stocking levels (demand forecasting)
- Performance benchmarking against industry standards
- Pharmacist workload and efficiency metrics
Smarter Decisions: Allows owners/managers to identify profit opportunities, optimize capital tied up in inventory, and improve staff allocation.
👥 Customer Connection & Communication
- Secure, two-way messaging for patient consultation and refill reminders
- Personalized health and wellness communications (e.g., vaccine notices)
- Dedicated customer portal/mobile app for prescription management
- Digital patient health records (PHR) access
Enhanced Loyalty & Service: Improves patient adherence to medication schedules, increases customer engagement, and positions the pharmacy as a trusted, accessible health hub.
Strategic Impact
The platform directly addresses two major industry challenges:
Combating Big-Box Retailers/Online Pharmacies
By providing cutting-edge digital tools, it allows local pharmacies to offer the same level of convenience and digital service as larger competitors, preserving their crucial community role.
Improving Patient Health Outcomes
By facilitating seamless communication and adherence reminders, the platform helps ensure patients take their medications correctly, moving the pharmacy beyond a simple dispenser into a genuine partner in preventative and chronic care.
CEO: Islam El Fiky
Islam El Fiky is a dynamic Co-Founder and Head of Business Development at MedsNow, where he is leading the charge in modernizing the independent pharmacy landscape. Leveraging a background in high-growth venture capital and entrepreneurial execution, he specializes in building technology solutions that directly address business pain points.
With five years at MedsNow, Islam spearheads the deployment of their Healthcare Information Technology (HIT) platform, which provides independent pharmacies with modern payment solutions to better engage and manage their customers. Prior to this, his experience as an Entrepreneur In Residence at HOF Capital—a global VC firm—equipped him with a deep understanding of scaling transformative technology startups for international expansion.
A lifelong competitor, Islam also co-founded Squash On Fire, a world-class sports facility, following his time as a highly decorated Division 1 Squash Player at The George Washington University. This unique blend of experience showcases his drive to excel in both high-stakes business technology and competitive ventures.